ServiceNow (NYSE:NOW) Stock Price Up 1.1% – Here’s Why

ServiceNow, Inc. (NYSE:NOW)’s share price traded up 1.1% during trading on Friday . The stock traded as high as $156.16 and last traded at $155.05. 25,116,498 shares changed hands during trading, an increase of 201% from the average session volume of 8,337,340 shares. The stock had previously closed at $153.38.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: BTIG initiated coverage with a Buy and an aggressive $1,000 price target, citing strong progress in ServiceNow’s AI platform (Now Assist) and long-term upside for the enterprise SaaS franchise. BTIG Initiates ServiceNow (NOW) with Buy Rating on Expanding AI Platform
• Positive Sentiment: Guggenheim upgraded ServiceNow despite near‑term challenges, reinforcing the view that strategic moves and AI tailwinds justify a more constructive stance. Guggenheim Upgrades ServiceNow Despite Ongoing Challenges
• Positive Sentiment: Long‑form bullish commentary (Seeking Alpha) calls the recent selloff a buying opportunity, reiterating a high-conviction bullish thesis based on strong cRPO/customer momentum and the strategic rationale for the Armis acquisition (despite valuation concerns). ServiceNow: This Selloff Is A Gift
• Neutral Sentiment: Benzinga’s options-focused piece explains a structured way to trade the “comeback” narrative, suggesting options strategies to express a recovery view without outright equity exposure. Options Corner: Here’s How To Precisely Trade The ‘Obvious’ ServiceNow Comeback Narrative
• Neutral Sentiment: Comparative and trending pieces (Zacks, MarketBeat) are driving attention to NOW as a trending/rotational idea and debating value vs. peers — this increases flows and discussion but doesn’t by itself change fundamentals. ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
• Negative Sentiment: Zacks reported a sharp drop in a recent session (large intraday move), reflecting elevated short‑term selling pressure and volatility following the Armis deal and sector rotation. ServiceNow (NOW) Stock Falls Amid Market Uptick: What Investors Need to Know
• Negative Sentiment: Unusually large options activity: traders bought ~57,805 put contracts in one day (≈+363% vs. average), signaling sizable bearish hedging or speculative bets that can amplify downside and volatility in the near term.
• Negative Sentiment: Ongoing concern over the ~$7B Armis acquisition: several commentators highlight financing risk and potential margin compression — a core reason for the recent selloff and for wider analyst disagreement on near‑term earnings impact. ServiceNow’s $7 Billion Gamble: Panic or Opportunity

Analysts Set New Price Targets

Several research analysts recently issued reports on the stock. Macquarie began coverage on shares of ServiceNow in a research note on Tuesday, November 25th. They issued a “neutral” rating and a $172.00 price target for the company. Canaccord Genuity Group reaffirmed a “buy” rating and set a $224.00 target price on shares of ServiceNow in a research note on Thursday, October 30th. Cantor Fitzgerald reiterated an “overweight” rating and set a $240.00 target price on shares of ServiceNow in a report on Monday, October 27th. UBS Group upped their price target on ServiceNow from $215.00 to $230.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Finally, Cowen reaffirmed a “buy” rating on shares of ServiceNow in a research report on Friday, October 24th. One investment analyst has rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $225.09.

ServiceNow Stock Up 1.1%

The company has a market cap of $161.00 billion, a P/E ratio of 93.74, a P/E/G ratio of 3.24 and a beta of 0.97. The company’s 50-day moving average is $172.05 and its two-hundred day moving average is $183.38. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, October 29th. The information technology services provider reported $4.82 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.84 by $3.98. ServiceNow had a return on equity of 18.74% and a net margin of 13.66%.The business had revenue of $3.41 billion for the quarter, compared to analysts’ expectations of $3.35 billion. During the same period in the prior year, the firm posted $0.74 EPS. The firm’s quarterly revenue was up 21.8% on a year-over-year basis. As a group, equities analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Activity at ServiceNow

In related news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the completion of the sale, the director directly owned 47,930 shares in the company, valued at approximately $7,745,488. This trade represents a 3.03% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Paul Fipps sold 1,525 shares of the business’s stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the transaction, the insider directly owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 15,310 shares of company stock valued at $2,533,585 over the last three months. 0.34% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in NOW. Norges Bank bought a new position in shares of ServiceNow during the 2nd quarter valued at $2,589,235,000. Parnassus Investments LLC bought a new stake in shares of ServiceNow in the first quarter worth $519,806,000. Amundi increased its position in ServiceNow by 61.9% during the first quarter. Amundi now owns 1,638,927 shares of the information technology services provider’s stock valued at $1,269,777,000 after acquiring an additional 626,623 shares during the last quarter. Bessemer Group Inc. lifted its holdings in ServiceNow by 365.6% in the second quarter. Bessemer Group Inc. now owns 529,994 shares of the information technology services provider’s stock valued at $544,875,000 after acquiring an additional 416,162 shares during the period. Finally, Vanguard Group Inc. boosted its position in ServiceNow by 2.0% in the second quarter. Vanguard Group Inc. now owns 19,895,063 shares of the information technology services provider’s stock worth $20,453,716,000 after purchasing an additional 398,071 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.