Weekly Investment Analysts’ Ratings Changes for Roku (ROKU)

Roku (NASDAQ: ROKU) recently received a number of ratings updates from brokerages and research firms:

• 12/16/2025 – Roku was given a new $135.00 price target on by analysts at Morgan Stanley. They now have an “overweight” rating on the stock.
• 12/12/2025 – Roku had its price target raised by analysts at JPMorgan Chase & Co. from $115.00 to $125.00. They now have an “overweight” rating on the stock.
• 12/11/2025 – Roku had its price target raised by analysts at Wedbush from $115.00 to $130.00. They now have an “outperform” rating on the stock.
• 12/11/2025 – Roku was upgraded by analysts at Jefferies Financial Group Inc. from a “hold” rating to a “buy” rating. They now have a $135.00 price target on the stock, up previously from $100.00.
• 12/7/2025 – Roku was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/4/2025 – Roku had its price target raised by analysts at Guggenheim from $110.00 to $115.00. They now have a “buy” rating on the stock.
• 12/2/2025 – Roku had its “market outperform” rating reaffirmed by analysts at Citizens Jmp. They now have a $145.00 price target on the stock.
• 11/29/2025 – Roku was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 11/3/2025 – Roku had its price target raised by analysts at UBS Group AG from $95.00 to $103.00. They now have a “neutral” rating on the stock.
• 11/3/2025 – Roku was upgraded by analysts at Piper Sandler from a “neutral” rating to an “overweight” rating. They now have a $135.00 price target on the stock, up previously from $88.00.
• 11/3/2025 – Roku had its price target raised by analysts at Pivotal Research from $120.00 to $135.00. They now have a “buy” rating on the stock.
• 10/31/2025 – Roku had its “positive” rating reaffirmed by analysts at Evercore ISI.
• 10/31/2025 – Roku had its “positive” rating reaffirmed by analysts at Susquehanna. They now have a $130.00 price target on the stock.
• 10/31/2025 – Roku had its “underweight” rating reaffirmed by analysts at Morgan Stanley.
• 10/31/2025 – Roku was given a new $85.00 price target on by analysts at UBS Group AG.
• 10/31/2025 – Roku had its price target raised by analysts at Wells Fargo & Company from $113.00 to $116.00. They now have an “overweight” rating on the stock.
• 10/31/2025 – Roku had its “market perform” rating reaffirmed by analysts at Raymond James Financial, Inc..
• 10/31/2025 – Roku had its price target raised by analysts at Evercore ISI from $100.00 to $105.00. They now have an “in-line” rating on the stock.
• 10/31/2025 – Roku was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 10/31/2025 – Roku had its price target raised by analysts at JPMorgan Chase & Co. from $105.00 to $115.00. They now have an “overweight” rating on the stock.
• 10/31/2025 – Roku had its price target raised by analysts at Rosenblatt Securities from $101.00 to $106.00. They now have a “neutral” rating on the stock.
• 10/28/2025 – Roku had its “overweight” rating reaffirmed by analysts at KeyCorp. They now have a $116.00 price target on the stock.
• 10/27/2025 – Roku had its “buy” rating reaffirmed by analysts at Benchmark Co..
• 10/27/2025 – Roku had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $110.00 price target on the stock.
• 10/19/2025 – Roku was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.

Insider Buying and Selling at Roku

In related news, CAO Matthew C. Banks sold 731 shares of the business’s stock in a transaction on Monday, December 1st. The shares were sold at an average price of $95.64, for a total value of $69,912.84. Following the sale, the chief accounting officer directly owned 6,554 shares of the company’s stock, valued at approximately $626,824.56. The trade was a 10.03% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CFO Dan Jedda sold 3,000 shares of the company’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $107.44, for a total transaction of $322,320.00. Following the completion of the transaction, the chief financial officer directly owned 90,267 shares of the company’s stock, valued at approximately $9,698,286.48. The trade was a 3.22% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 468,918 shares of company stock worth $49,840,981 in the last three months. 13.98% of the stock is owned by insiders.

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.