Critical Analysis: Chanson International (NASDAQ:CHSN) versus Insynergy Products (OTCMKTS:STCB)

Insynergy Products (OTCMKTS:STCB) and Chanson International (NASDAQ:CHSN) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability and analyst recommendations.

Volatility and Risk

Insynergy Products has a beta of 0.2, suggesting that its share price is 80% less volatile than the S&P 500. Comparatively, Chanson International has a beta of -2.6, suggesting that its share price is 360% less volatile than the S&P 500.

Institutional & Insider Ownership

2.8% of Chanson International shares are owned by institutional investors. 34.8% of Insynergy Products shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares Insynergy Products and Chanson International”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Insynergy Products	$58.67 million	0.47	-$17.65 million	$0.01	3.50
Chanson International	$18.23 million	0.07	$760,000.00	N/A	N/A

Chanson International has lower revenue, but higher earnings than Insynergy Products.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Insynergy Products and Chanson International, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Insynergy Products	0	0	0	0	0.00
Chanson International	1	0	0	0	1.00

Profitability

This table compares Insynergy Products and Chanson International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Insynergy Products	7.34%	10.64%	5.66%
Chanson International	N/A	N/A	N/A

Summary

Insynergy Products beats Chanson International on 7 of the 10 factors compared between the two stocks.

About Insynergy Products

Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.

About Chanson International

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.