Investment Analysts’ Weekly Ratings Changes for Viant Technology (DSP)

Viant Technology (NASDAQ: DSP) recently received a number of ratings updates from brokerages and research firms:

• 11/11/2025 – Viant Technology had its “market outperform” rating reaffirmed by analysts at Citigroup Inc..
• 11/11/2025 – Viant Technology had its price target raised by analysts at DA Davidson from $15.00 to $15.50. They now have a “buy” rating on the stock.
• 11/11/2025 – Viant Technology had its “buy” rating reaffirmed by analysts at B. Riley. They now have a $16.50 price target on the stock, up previously from $14.50.
• 11/11/2025 – Viant Technology had its price target lowered by analysts at Citizens Jmp from $18.00 to $16.00. They now have a “market outperform” rating on the stock.
• 11/11/2025 – Viant Technology had its “buy” rating reaffirmed by analysts at Rosenblatt Securities. They now have a $20.00 price target on the stock.
• 10/25/2025 – Viant Technology was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 10/21/2025 – Viant Technology is now covered by analysts at B. Riley. They set a “buy” rating and a $14.50 price target on the stock.
• 10/20/2025 – Viant Technology was upgraded by analysts at B. Riley to a “strong-buy” rating.
• 10/8/2025 – Viant Technology had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 9/27/2025 – Viant Technology had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.

Insider Buying and Selling at Viant Technology

In other news, COO Christopher Vanderhook sold 8,782 shares of the company’s stock in a transaction on Monday, September 15th. The shares were sold at an average price of $9.73, for a total value of $85,448.86. Following the sale, the chief operating officer directly owned 356,284 shares of the company’s stock, valued at approximately $3,466,643.32. This represents a 2.41% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CFO Larry Madden sold 13,006 shares of the stock in a transaction on Monday, September 15th. The stock was sold at an average price of $9.73, for a total transaction of $126,548.38. Following the sale, the chief financial officer owned 423,255 shares of the company’s stock, valued at approximately $4,118,271.15. This trade represents a 2.98% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 28.80% of the stock is currently owned by company insiders.

Viant Technology Inc operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform.