Sinclair (NASDAQ:SBGI – Get Free Report) and Liberty Media Corporation – Liberty Live Series C (NASDAQ:LLYVK – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations and risk.
Valuation & Earnings
This table compares Sinclair and Liberty Media Corporation – Liberty Live Series C”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sinclair | $3.55 billion | 0.28 | $310.00 million | $0.83 | 17.02 |
| Liberty Media Corporation – Liberty Live Series C | N/A | N/A | N/A | ($3.12) | -31.06 |
Profitability
This table compares Sinclair and Liberty Media Corporation – Liberty Live Series C’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sinclair | 1.44% | 12.51% | 0.83% |
| Liberty Media Corporation – Liberty Live Series C | N/A | N/A | N/A |
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Sinclair and Liberty Media Corporation – Liberty Live Series C, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sinclair | 1 | 2 | 2 | 0 | 2.20 |
| Liberty Media Corporation – Liberty Live Series C | 0 | 1 | 0 | 0 | 2.00 |
Sinclair presently has a consensus price target of $18.75, indicating a potential upside of 32.70%. Given Sinclair’s stronger consensus rating and higher possible upside, analysts plainly believe Sinclair is more favorable than Liberty Media Corporation – Liberty Live Series C.
Insider & Institutional Ownership
41.7% of Sinclair shares are owned by institutional investors. Comparatively, 60.4% of Liberty Media Corporation – Liberty Live Series C shares are owned by institutional investors. 46.6% of Sinclair shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Volatility & Risk
Sinclair has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500. Comparatively, Liberty Media Corporation – Liberty Live Series C has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500.
Summary
Sinclair beats Liberty Media Corporation – Liberty Live Series C on 10 of the 12 factors compared between the two stocks.
About Sinclair
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free-over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; and TBD, a multiscreen TV network. The Tennis segment offers Tennis Channel, a cable network which includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International streaming service; Tennis Channel Plus streaming service; T2 FAST, a 24-hours a day free ad-supported streaming television channel; and Tennis.com and Pickleballtv. It also provides digital and internet solutions; and technical services, including the design and manufacture of broadcast systems. The company distributes its content through broadcast platforms and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
About Liberty Media Corporation – Liberty Live Series C
Liberty Live Group operates in the media, communications, and entertainment industries primarily in North America and the United Kingdom. The company is headquartered in Englewood, Colorado.
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