Head to Head Review: adidas (OTCMKTS:ADDYY) & Fitell (NASDAQ:FTEL)

adidas (OTCMKTS:ADDYY) and Fitell (NASDAQ:FTEL) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, dividends, valuation and profitability.

Valuation and Earnings

This table compares adidas and Fitell’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
adidas	$23.19 billion	2.05	-$81.17 million	$0.42	296.05
Fitell	$3.87 million	40.48	-$1.59 million	N/A	N/A

Fitell has lower revenue, but higher earnings than adidas.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for adidas and Fitell, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
adidas	0	0	4	0	3.00
Fitell	0	0	0	0	N/A

Profitability

This table compares adidas and Fitell’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
adidas	1.10%	3.75%	1.07%
Fitell	N/A	N/A	N/A

Institutional & Insider Ownership

0.1% of Fitell shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

adidas beats Fitell on 5 of the 8 factors compared between the two stocks.

About adidas

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

About Fitell

Fitell Corporation, together with its subsidiaries, operates as an online retailer of gym and fitness equipment for personal training studios and commercial gyms chains in Australia and Southeast Asia. The company sells fitness equipment, including home gym and commercial strength-training equipment; and cardio equipment, such as rowing machines, exercise bikes, treadmills, and other related products under the Muscle Motion, Rapid Motion, and FleetX brand names. It is also involved in the boutique fitness clubs licensing business. The company sells its products through its online website and offline business, such as phone, e-mail, and showroom sales. Fitell Corporation was founded in 2007 and is headquartered in Taren Point, Australia. Fitell Corporation is a subsidiary of SKMA Capital and Investment Ltd.