Head-To-Head Contrast: XPEL (NASDAQ:XPEL) vs. Northern Technologies International (NASDAQ:NTIC)

Northern Technologies International (NASDAQ:NTIC) and XPEL (NASDAQ:XPEL) are both small-cap basic materials companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, dividends, analyst recommendations and valuation.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Northern Technologies International and XPEL, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Northern Technologies International 0 0 1 0 3.00
XPEL 0 0 1 0 3.00

Northern Technologies International currently has a consensus target price of $16.00, suggesting a potential upside of 30.51%. XPEL has a consensus target price of $15.00, suggesting a potential upside of 29.20%. Given Northern Technologies International’s higher possible upside, equities research analysts clearly believe Northern Technologies International is more favorable than XPEL.


This table compares Northern Technologies International and XPEL’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Northern Technologies International 11.44% 11.30% 10.11%

Earnings and Valuation

This table compares Northern Technologies International and XPEL’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Northern Technologies International $51.42 million 2.17 $6.70 million $0.71 17.27

Northern Technologies International has higher revenue and earnings than XPEL.

Institutional and Insider Ownership

16.4% of Northern Technologies International shares are held by institutional investors. 20.1% of Northern Technologies International shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


Northern Technologies International pays an annual dividend of $0.24 per share and has a dividend yield of 2.0%. XPEL does not pay a dividend. Northern Technologies International pays out 33.8% of its earnings in the form of a dividend.


Northern Technologies International beats XPEL on 8 of the 9 factors compared between the two stocks.

About Northern Technologies International

Northern Technologies International Corporation develops and markets rust and corrosion inhibiting products and services to automotive, electronics, electrical, mechanical, military, retail consumer, and oil and gas markets. It offers rust and corrosion inhibiting products, such as plastic and paper packaging, liquids, coatings, rust removers, cleaners, diffusers, and engineered solutions designed for the oil and gas industry under the ZERUST brand. The company also provides a portfolio of biobased and certified compostable polymer resin compounds and finished products under the Natur-Tec brand. In addition, it offers on-site technical consulting for rust and corrosion prevention issues. The company sells its products and services through a direct sales force, a network of independent distributors and agents, manufacturer's sales representatives, strategic partners, and joint venture arrangements primarily in North America, South America, Europe, Asia, and the Middle East. Northern Technologies International Corporation was founded in 1970 and is headquartered in Circle Pines, Minnesota.

About XPEL

XPEL, Inc. manufactures, sells, distributes, and installs after-market automotive products in the United States, Canada, the United Kingdom, and the Netherlands. The company offers paint protection films; headlight protection; automotive window films; and plotters. It also provides apparel, merchandise, aftercare products, paint protection films, microfiber products, install tools, and paint protection film install tolls through online. In addition, the company offers installation services and installation training courses; and operates installation centers that serve wholesale and/or retail customers. It sells its products directly to independent installers and new car dealerships, as well as through third party distributors. XPEL, Inc. was founded in 1999 and is headquartered in San Antonio, Texas.

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