Head to Head Survey: JAKKS Pacific (JAKK) versus Big Tree Group (BIGG)

Big Tree Group (OTCMKTS:BIGG) and JAKKS Pacific (NASDAQ:JAKK) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, dividends, analyst recommendations and earnings.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Big Tree Group and JAKKS Pacific, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Big Tree Group 0 0 0 0 N/A
JAKKS Pacific 0 3 0 0 2.00

JAKKS Pacific has a consensus price target of $2.58, suggesting a potential upside of 8.54%. Given JAKKS Pacific’s higher possible upside, analysts plainly believe JAKKS Pacific is more favorable than Big Tree Group.

Institutional & Insider Ownership

39.8% of JAKKS Pacific shares are held by institutional investors. 5.4% of JAKKS Pacific shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk and Volatility

Big Tree Group has a beta of 0.68, suggesting that its stock price is 32% less volatile than the S&P 500. Comparatively, JAKKS Pacific has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500.

Valuation and Earnings

This table compares Big Tree Group and JAKKS Pacific’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Big Tree Group N/A N/A N/A N/A N/A
JAKKS Pacific $613.11 million 0.11 -$83.08 million ($1.02) -2.33

Big Tree Group has higher earnings, but lower revenue than JAKKS Pacific.

Profitability

This table compares Big Tree Group and JAKKS Pacific’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Big Tree Group N/A N/A N/A
JAKKS Pacific -12.15% -56.08% -9.48%

Summary

JAKKS Pacific beats Big Tree Group on 5 of the 8 factors compared between the two stocks.

Big Tree Group Company Profile

Big Tree Group, Inc. engages in sourcing, contractual manufacturing, distributing, and exporting toys and related products. It sources various toys that are made of plastic, wood, metal, wool, and electronic materials primarily targeting children from infants to teenagers. The company offers infant appliances, games, balls, dolls, stuffed toys, transformers, racing track sets, play sets, water toys, and educational toys that could be operated by battery, manual power, wire control, remote control, voice control, infrared ray control, and other applications, as well as offers Big Tree Magic Puzzle (3D) products. It also provides 28/game stations, magician gears, toys, chesses, sport balls, fitness apparatus, exercise instruments, swimming pools, and roller skates, as well as adornments for the Christmas tree under the Big Tree Carnival and Big Tree brands. The company offers its sourcing services to distributors, trading companies, and wholesalers primarily located in mainland China, Hong Kong, Europe, South America, Asia and the United States; and Big Tree Magic Puzzle (3D) directly to consumers in China through its showrooms and airport locations, as well as through its Tmall.com online store. Big Tree Group, Inc. was founded in 2003 and is headquartered in Shantou, China. Big Tree Group, Inc. is a subsidiary of Lins (HK) International Trading Limited.

JAKKS Pacific Company Profile

JAKKS Pacific, Inc. develops, produces, and markets consumer products worldwide. The company operates in three segments: U.S. and Canada, International, and Halloween. It offers action figures and accessories, such as licensed characters; toy vehicles and accessories; dolls and accessories, including small, large, fashion, and baby dolls based on licenses, as well as infant and pre-school toys; private label products; and foot-to-floor ride-on toys, inflatable environments, tents, and wagons. The company also provides role and pretend play, dress-up, and novelty products for boys and girls based on various brands and entertainment properties, as well as on its own proprietary brands; and indoor and outdoor kids' furniture, activity trays and tables, room décor, kiddie pools, and seasonal and outdoor products comprising pool floats. In addition, it offers Halloween and everyday costumes for various ages based on licensed and proprietary non-licensed brands, and related Halloween accessories; and junior sports and outdoor activity toys, including hyper-charged balls and sport sets, and toy hoops. The company sells its products through in-house sales staff and independent sales representatives to toy and mass-market retail chain stores, department stores, office supply stores, drug and grocery store chains, club stores, toy specialty stores, and wholesalers. JAKKS Pacific, Inc. was founded in 1995 and is based in Santa Monica, California.

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