Clear Channel Outdoor (NYSE: CCO) and Fluent (NASDAQ:FLNT) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.
Volatility and Risk
Clear Channel Outdoor has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500. Comparatively, Fluent has a beta of 0.13, indicating that its share price is 87% less volatile than the S&P 500.
This is a breakdown of recent ratings and target prices for Clear Channel Outdoor and Fluent, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Clear Channel Outdoor||1||2||0||0||1.67|
Clear Channel Outdoor presently has a consensus price target of $8.00, indicating a potential upside of 70.21%. Fluent has a consensus price target of $4.00, indicating a potential upside of 34.45%. Given Clear Channel Outdoor’s higher probable upside, equities analysts plainly believe Clear Channel Outdoor is more favorable than Fluent.
Valuation and Earnings
This table compares Clear Channel Outdoor and Fluent’s gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Clear Channel Outdoor||$2.59 billion||0.66||-$639.71 million||N/A||N/A|
|Fluent||$220.27 million||1.02||-$53.20 million||($0.72)||-4.13|
Fluent has lower revenue, but higher earnings than Clear Channel Outdoor.
This table compares Clear Channel Outdoor and Fluent’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Clear Channel Outdoor||-27.89%||-0.52%||-14.52%|
Insider and Institutional Ownership
9.0% of Clear Channel Outdoor shares are held by institutional investors. Comparatively, 10.7% of Fluent shares are held by institutional investors. 4.7% of Clear Channel Outdoor shares are held by insiders. Comparatively, 18.7% of Fluent shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Fluent beats Clear Channel Outdoor on 7 of the 13 factors compared between the two stocks.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings, Inc., an outdoor advertising company, owns and operates advertising display faces in the United States and internationally. It operates in two segments, Americas Outdoor Advertising and International Outdoor Advertising. The company offers advertising services through billboards, including bulletins and posters; transit displays, which are advertising surfaces on various types of vehicles or within transit systems; street furniture displays, such as advertising surfaces on bus shelters, information kiosks, freestanding units, and other public structures; and other displays comprising spectaculars and wallscapes, as well as retail and other small displays. It also provides street furniture equipment, cleaning and maintenance services, and production and creative services; and operates SmartBike bicycle rental program, which provides bicycles for rent to the general public in various municipalities. The company serves the business service, retail, healthcare and medical, media, restaurant, entertainment, telecommunications, Internet and e-commerce, and food and food product industries. As of December 31, 2017, it owned or operated approximately 570,000 advertising displays. The company was formerly known as Eller Media Company and changed its name to Clear Channel Outdoor Holdings, Inc. in August 2005. The company was incorporated in 1995 and is headquartered in San Antonio, Texas. Clear Channel Outdoor Holdings, Inc. is a subsidiary of iHeartCommunications, Inc.
Fluent, Inc., a data and analytics company, provides cloud-based information and performance marketing solutions to enterprises in various industries in the United States. It operates in two segments, Information Services and Performance Marketing. The Information Services segment provides solutions to organizations in the risk management and consumer marketing industries. It offers CORE, a data fusion platform that provides information about individuals, businesses, and assets for banking and financial services companies, insurance companies, healthcare companies, law enforcement and government, the collection industry, law firms, retail, telecommunications companies, and corporate security and investigative firms. This segment also provides data acquisition solutions that enable clients to grow their customer databases by using self-declared consumer insights to identify, connect with, and acquire first-party consumer data and multi-channel marketing consent. The Performance Marketing segment operates Agile Audience Engine platform that helps brands, advertisers, and marketers find the right customers in the business-to-consumer vertical, including Internet and telecommunications, financial services, health and wellness, consumer packaged goods, careers and education, and retail and entertainment through mobile, Web, and in-app content environments. The company was formerly known as Cogint, Inc. and changed its name to Cogint, Inc. in April 2018. Fluent, Inc. is headquartered in Boca Raton, Florida.
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