Interactive Intelligence Group (ININ) and Digimarc (DMRC) Head to Head Comparison

Interactive Intelligence Group (NASDAQ: ININ) and Digimarc (NASDAQ:DMRC) are both technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

Valuation & Earnings

This table compares Interactive Intelligence Group and Digimarc’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Interactive Intelligence Group N/A N/A N/A ($1.47) N/A
Digimarc $21.79 million 15.47 -$21.67 million ($2.25) -13.22

Interactive Intelligence Group has higher earnings, but lower revenue than Digimarc. Digimarc is trading at a lower price-to-earnings ratio than Interactive Intelligence Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings for Interactive Intelligence Group and Digimarc, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interactive Intelligence Group 0 0 0 0 N/A
Digimarc 0 1 3 0 2.75

Digimarc has a consensus price target of $45.33, suggesting a potential upside of 52.38%.


This table compares Interactive Intelligence Group and Digimarc’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Interactive Intelligence Group -4.92% -12.52% -4.48%
Digimarc -90.69% -30.98% -29.02%

Insider & Institutional Ownership

83.2% of Interactive Intelligence Group shares are owned by institutional investors. Comparatively, 57.3% of Digimarc shares are owned by institutional investors. 21.4% of Interactive Intelligence Group shares are owned by insiders. Comparatively, 7.5% of Digimarc shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Interactive Intelligence Group beats Digimarc on 6 of the 9 factors compared between the two stocks.

Interactive Intelligence Group Company Profile

Interactive Intelligence Group, Inc. is a provider of software and cloud services for customer engagement, communications and collaboration. The Company operates in the segment of interaction management software solutions licensing and associated services. It offers approximately three types of products, including on-premises software; a single-tenant cloud service, and a multi-tenant cloud service. The Company’s offerings are used across a range of vertical industries, including accounts receivable management, banking, government, healthcare, insurance, manufacturing, utilities and retail. Its PureCloud Engage is an omnichannel customer engagement cloud service designed for contact centers of all sizes. Its PureCloud Communicate is a communications and collaboration cloud service for enterprises of all sizes designed to support connected workforce. Its on-premises and single-tenant cloud products are available in approximately 24 languages and deployed in over 125 countries.

Digimarc Company Profile

Digimarc Corporation (Digimarc) enables governments and enterprises to give digital identities to media and objects that computers can sense and recognize. The Company’s Digimarc Discover, Digimarc Barcode and Intuitive Computing Platform are designed to optimize the identification of consumer brand impressions, facilitating mobile-centric shopping. The Company operates through media management solutions segment. The Company’s platform includes means to embed Digimarc Barcodes, invisible and inaudible barcode-like information that is recognizable by smartphones, industrial scanners, and other computer interfaces into various forms of media content, including consumer product packaging. Its Digimarc Barcodes has a range of applications, including facilitating scanning of products at retail checkout, as well as engagement with smartphone-equipped consumers. The Digimarc Barcode allows automatic identification of media without visible computer codes, such as traditional barcodes.

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