EVINE Live (EVLV) vs. Tractor Supply (TSCO) Financial Comparison

EVINE Live (NASDAQ: EVLV) and Tractor Supply (NASDAQ:TSCO) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation and institutional ownership.


Tractor Supply pays an annual dividend of $1.08 per share and has a dividend yield of 1.4%. EVINE Live does not pay a dividend. Tractor Supply pays out 32.0% of its earnings in the form of a dividend.

Institutional and Insider Ownership

33.3% of EVINE Live shares are owned by institutional investors. Comparatively, 92.3% of Tractor Supply shares are owned by institutional investors. 4.2% of EVINE Live shares are owned by company insiders. Comparatively, 1.2% of Tractor Supply shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Volatility and Risk

EVINE Live has a beta of 3.39, indicating that its share price is 239% more volatile than the S&P 500. Comparatively, Tractor Supply has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500.


This table compares EVINE Live and Tractor Supply’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
EVINE Live -0.66% -5.30% -1.59%
Tractor Supply 6.04% 31.25% 15.32%

Earnings & Valuation

This table compares EVINE Live and Tractor Supply’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
EVINE Live $666.21 million 0.14 -$8.74 million ($0.07) -20.71
Tractor Supply $6.78 billion 1.47 $437.12 million $3.37 23.62

Tractor Supply has higher revenue and earnings than EVINE Live. EVINE Live is trading at a lower price-to-earnings ratio than Tractor Supply, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and price targets for EVINE Live and Tractor Supply, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
EVINE Live 0 0 3 0 3.00
Tractor Supply 0 15 8 0 2.35

EVINE Live presently has a consensus price target of $2.10, suggesting a potential upside of 44.83%. Tractor Supply has a consensus price target of $66.67, suggesting a potential downside of 16.26%. Given EVINE Live’s stronger consensus rating and higher possible upside, equities research analysts clearly believe EVINE Live is more favorable than Tractor Supply.


Tractor Supply beats EVINE Live on 11 of the 16 factors compared between the two stocks.

About EVINE Live

EVINE Live Inc. is a digital commerce company. The Company operates through the digital commerce retailing segment. The Company offers a mix of brands directly to consumers in an engaging and informative shopping experience through television (TV), online and mobile devices. It operates an around the clock television shopping network, EVINE Live, which is distributed primarily on cable and satellite systems, through which the Company offers brand products in the categories of jewelry and watches, home and consumer electronics, beauty, and fashion and accessories. In addition, it offers a collection of men’s and women’s watches from classic to modern designs. It features home decor, bed and bath textiles, cookware, kitchen electrics, mattresses, tabletop accessories and home furnishings. Its beauty assortment features a range of skincare, cosmetics, hair care, and bath and body products. It also offers a range of apparel, outerwear, intimates, handbags, accessories and footwear.

About Tractor Supply

Tractor Supply Company is an operator of rural lifestyle retail stores in the United States. The Company is focused on supplying the needs of recreational farmers and ranchers and others, as well as tradesmen and small businesses. It is engaged in the retail sale of products that support the rural lifestyle. The Company operates retail stores under the names Tractor Supply Company, Del’s Feed & Farm Supply and Petsense, and operates Websites under the names TractorSupply.com and Petsense.com. The Company’s selection of merchandise consists of various product categories, including equine, livestock, pet and small animal products; hardware, truck, towing and tool products; seasonal products, including heating, lawn and garden items, power equipment, gifts and toys; work/recreational clothing and footwear, and maintenance products for agricultural and rural use. Its brands include 4health, JobSmart, Bit & Bridle, Paws & Claws, Blue Mountain, Redstone, Dumor, Equistages and Royal Wing.

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