Comparing eLong (LONG) and Its Competitors

eLong (NASDAQ: LONG) is one of 11 public companies in the “Travel Agents” industry, but how does it compare to its peers? We will compare eLong to similar businesses based on the strength of its dividends, analyst recommendations, valuation, institutional ownership, earnings, risk and profitability.

Profitability

This table compares eLong and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eLong -120.75% -115.59% -58.03%
eLong Competitors -18.33% -5,188.00% -11.47%

Earnings & Valuation

This table compares eLong and its peers revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
eLong N/A N/A -4.28
eLong Competitors $3.16 billion $214.58 million 9.30

eLong’s peers have higher revenue and earnings than eLong. eLong is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

75.2% of shares of all “Travel Agents” companies are owned by institutional investors. 17.5% of shares of all “Travel Agents” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Volatility & Risk

eLong has a beta of -0.01, meaning that its stock price is 101% less volatile than the S&P 500. Comparatively, eLong’s peers have a beta of 1.21, meaning that their average stock price is 21% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for eLong and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eLong 0 0 0 0 N/A
eLong Competitors 87 643 965 43 2.55

As a group, “Travel Agents” companies have a potential upside of 19.41%. Given eLong’s peers higher probable upside, analysts clearly believe eLong has less favorable growth aspects than its peers.

Summary

eLong peers beat eLong on 7 of the 8 factors compared.

eLong Company Profile

eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.

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