Comparing Crawford & (CRD.B) & Brighthouse Financial (BHF)

Crawford & (NYSE: CRD.B) and Brighthouse Financial (NASDAQ:BHF) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.


This table compares Crawford & and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Crawford & 3.27% 25.66% 5.70%
Brighthouse Financial N/A N/A N/A


Crawford & pays an annual dividend of $0.20 per share and has a dividend yield of 2.2%. Brighthouse Financial does not pay a dividend. Crawford & pays out 32.3% of its earnings in the form of a dividend.

Earnings and Valuation

This table compares Crawford & and Brighthouse Financial’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Crawford & $1.18 billion 0.42 $35.96 million $0.62 14.47
Brighthouse Financial N/A N/A N/A N/A N/A

Crawford & has higher revenue and earnings than Brighthouse Financial.

Institutional and Insider Ownership

16.6% of Crawford & shares are held by institutional investors. Comparatively, 9.7% of Brighthouse Financial shares are held by institutional investors. 51.0% of Crawford & shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Crawford & and Brighthouse Financial, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crawford & 0 0 0 0 N/A
Brighthouse Financial 1 10 0 0 1.91

Brighthouse Financial has a consensus price target of $67.44, suggesting a potential upside of 19.20%. Given Brighthouse Financial’s higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Crawford &.


Crawford & beats Brighthouse Financial on 7 of the 9 factors compared between the two stocks.

About Crawford &

Crawford & Company (Crawford) is an independent provider of claims management solutions to insurance and self-insured entities. The Company’s Crawford Solution offers claims services, business process outsourcing and consulting services for various product lines, including property and casualty claims management; workers’ compensation claims and medical management, and legal settlement administration. Crawford conducts its operations through four segments: U.S. Services, which primarily serves the property and casualty insurance company markets in the United States; International, which serves the property and casualty insurance company, and self-insurance markets outside the United States; Broadspire, which serves the self-insurance marketplace, primarily in the United States, and Garden City Group, which serves the class action, regulatory, mass tort, bankruptcy and other legal settlement markets, primarily in the United States.

About Brighthouse Financial

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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