Head-To-Head Review: Bridgeline Digital (BLIN) versus The Competition

Bridgeline Digital (NASDAQ: BLIN) is one of 97 publicly-traded companies in the “Enterprise Software” industry, but how does it contrast to its rivals? We will compare Bridgeline Digital to related businesses based on the strength of its valuation, analyst recommendations, risk, profitability, dividends, earnings and institutional ownership.

Valuation & Earnings

This table compares Bridgeline Digital and its rivals top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Bridgeline Digital $15.78 million -$832,000.00 -2.19
Bridgeline Digital Competitors $1.26 billion $342.73 million 33.94

Bridgeline Digital’s rivals have higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


This table compares Bridgeline Digital and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bridgeline Digital -29.84% -9.85% -6.42%
Bridgeline Digital Competitors -24.42% -408.22% -7.67%

Risk and Volatility

Bridgeline Digital has a beta of 0.04, meaning that its share price is 96% less volatile than the S&P 500. Comparatively, Bridgeline Digital’s rivals have a beta of 1.13, meaning that their average share price is 13% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and price targets for Bridgeline Digital and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bridgeline Digital 0 0 0 0 N/A
Bridgeline Digital Competitors 512 2392 4023 134 2.54

As a group, “Enterprise Software” companies have a potential upside of 7.85%. Given Bridgeline Digital’s rivals higher probable upside, analysts plainly believe Bridgeline Digital has less favorable growth aspects than its rivals.

Insider & Institutional Ownership

34.0% of Bridgeline Digital shares are held by institutional investors. Comparatively, 61.1% of shares of all “Enterprise Software” companies are held by institutional investors. 33.8% of Bridgeline Digital shares are held by company insiders. Comparatively, 22.7% of shares of all “Enterprise Software” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Bridgeline Digital rivals beat Bridgeline Digital on 6 of the 9 factors compared.

About Bridgeline Digital

Bridgeline Digital, Inc. is a digital engagement company. The Company’s iAPPS platform is a Web Engagement Management (WEM) platform that integrates Web Content Management, e-commerce, e-marketing, Social Media management and Web Analytics to help marketers deliver digital experiences that engage and convert their customers across all channels. The iAPPS platform is delivered through a cloud-based Software as a Service (SaaS) multi-tenant business model, which provides customers with deployment providing maintenance, daily technical operation and support, or through a perpetual licensing business model. The iAPPS suite of products includes iAPPS Experience Manager, iAPPS Content Manager, iAPPS Commerce, iAPPS Marketier, iAPPS Analyzer, iAPPSds and iAPPS Social. It offers various services, such as digital engagement services, digital strategy services, usability design and information architecture. It provides shared hosting, dedicated hosting and SaaS hosting for its customers.

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