Appian Corporation (APPN) vs. HubSpot (HUBS) Financial Survey

Appian Corporation (NASDAQ: APPN) and HubSpot (NYSE:HUBS) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

Analyst Recommendations

This is a summary of current ratings for Appian Corporation and HubSpot, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Appian Corporation 0 4 1 0 2.20
HubSpot 0 3 20 0 2.87

Appian Corporation presently has a consensus price target of $18.50, indicating a potential downside of 29.25%. HubSpot has a consensus price target of $72.55, indicating a potential upside of 1.19%. Given HubSpot’s stronger consensus rating and higher possible upside, analysts clearly believe HubSpot is more favorable than Appian Corporation.

Valuation and Earnings

This table compares Appian Corporation and HubSpot’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Appian Corporation $146.02 million 10.77 -$25.50 million N/A N/A
HubSpot $318.38 million 8.34 -$34.68 million ($1.17) -61.28

Appian Corporation has higher revenue, but lower earnings than HubSpot.


This table compares Appian Corporation and HubSpot’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Appian Corporation N/A N/A N/A
HubSpot -13.17% -27.99% -10.98%

Institutional and Insider Ownership

97.1% of Appian Corporation shares are held by institutional investors. Comparatively, 96.1% of HubSpot shares are held by institutional investors. 18.5% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


Appian Corporation beats HubSpot on 6 of the 11 factors compared between the two stocks.

Appian Corporation Company Profile

Appian Corporation provides a low-code software development platform as a service that enables organizations to develop applications. Through Company’s platform, organizations can design, build and implement, enterprise-grade custom applications. Decision makers can reimagine their products, services, processes and customer interactions. The Company’s platform automates the creation of forms, data flows, records, reports and other software elements. The Company’s SAIL technology allows developers to create an application once and deploy it everywhere. The Company’s products include business process management (BPM) software, case management, mobile application development and platform as a service. The Company provides its services to a range of industries including energy, insurance, health payers and providers, manufacturing, public sector, retail and transportation.

HubSpot Company Profile

HubSpot, Inc. (HubSpot) provides a cloud-based marketing and sales software platform. The Company’s software platform features integrated applications to help businesses attract visitors to their Websites, convert visitors into leads, close leads into customers and delight customers so that they become promoters of those businesses. These integrated applications include social media, search engine optimization, blogging, Website content management, marketing automation, e-mail, sales productivity, customer relationship management (CRM), analytics and reporting. The Company’s products include HubSpot Marketing, HubSpot CRM and HubSpot Sales. The Company offers Professional Services and support. It offers professional services to educate and train customers on how to leverage its software platform and inbound marketing methodology to transform how their business attracts, engages and delights customers.

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