Some of the services Alphabet Inc (NASDAQ:GOOGL) offers to enterprises are getting a name change. This was announced by Google in reference to the Android apps that are typically used in enterprises. As Google rebrands Android for Work no major feature changes in the services or products are expected.
Google rebrands Android for Work to reflect simplicity and efficiency
In the rebranding efforts used at the workplace, Google Play for Work will now be referred to simply as Google Play. The tool is commonly used by organizations to in the distribution of private and public apps to employee’s Android devices. Android for Work whose purpose is keeping personal and business content and apps separate will henceforth be simply referred to as Android.
“We think this change better reflects the built-in nature of enterprise features of Android and our commitment to enterprise mobility,” Google product manager, Travis McCoy, and Google software engineer, Adam Connors, wrote in a blog post regarding the Google rebrands Android for Work move.
The two products previously known as Google Play for Work and Android for Work were first announced at the Google I/O developer conference in mid-2014. They were later released in early 2015. Six months after the release Google disclosed that the 10,000 business organizations were in various stages of testing, deploying or utilizing Android for Work. While the Google Play for Work online shop is still in existence, the Android for Work app is not available.
Google Cloud Platform
The Google rebrands Android for Work development comes hot on the heels of another move by Google to place Google Cloud platform and Google Apps for Work (presently called G Suite) under one banner and one name – Google Cloud. At the time Google Cloud platform had users numbering over one billion ensuring it had reached user popularity levels of Google’s other products and services such as Chrome, YouTube, Google Search, Android, Gmail and Google Maps. Some of the more prominent customers of Google’s public cloud include The Coca-Cola Co (NYSE:KO) and Home Depot Inc (NYSE:HD).
Alphabet rose 1.8% in Friday’s trading to close at $809.45 a share.
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